Case Study: Kaalimato.com achieves sustained double‑digit sales growth and expanded publisher network with Circlewise

Completely Outsourcing Their Publisher Management And Recruitment

Kaalimato.com, Finland’s leading online erotics retailer (part of Kentonec Oy), partnered with Circlewise in 2017 to broaden its sales channels and scale its affiliate program. The merchant needed new sales and traffic channels, tools to maintain the affiliate program, and skilled publisher management to recruit and handle new and existing traffic partners.

Circlewise implemented a complete outsourcing of publisher recruitment and management, providing up-to-date banners, product feeds and campaign information while validating and onboarding content publishers, comparison sites and influencers alongside the merchant’s TV and radio brand pushes. The partnership drove measurable results: sales grew 13% in 2018, 29% in 2019 and 14% in 2020 (to October), delivering more traffic and conversions at the same commission level — a clear demonstration of Circlewise’s impact.

Kaalimato

Mikko Rosén

Chief Executive Officer