Case Study: Urban Nest Homes achieves a luxury brand refresh with Circles Co. Collective

Urban Nest Homes refreshes brand and website with Circles Co. Collective, saving 15%

Urban Nest Homes, a premier Oklahoma-based custom home builder, sought a full brand refresh and website redesign from Circles Co. Collective. Their challenge was to move beyond a basic builder image and establish a new identity as a luxury, community-driven brand focused on quality, innovation, and personal connection.

Circles Co. Collective executed a full creative rebrand, refreshing the logo, brand voice, and visual style with a clean black and white palette to emphasize luxury and sophistication. They crafted a simple, elegant, and user-friendly website that made it easy for visitors to explore neighborhoods and view available homes, successfully elevating the brand to feel both aspirational and deeply connected to its audience.

Urban Nest Homes