Case Study: CrossFit Amarillo creates a friendly digital gym experience with Circles Co. Collective

CrossFit Amarillo - Customer Case Study

CrossFit Amarillo partnered with Circles Co. Collective to create a digital presence that better reflected the CrossFit culture in a friendly, non-intimidating way. The gym needed a website that could communicate its supportive community and share key information more effectively with potential members.

Circles Co. Collective developed a custom website strategy and design featuring structured content, gym information, videos, vibrant graphics, and a mobile-friendly Workout of the Day tab that worked like an app. The new site made it easier for CrossFit Amarillo to update photos, workouts, and events, and the result was a website that more accurately represented the gym’s atmosphere while improving the overall user experience.

CrossFit Amarillo

Jessica Grider

Co-founder