Case Study: Joy scales online wedding planning with CircleCI

Joy scales online wedding planning with CircleCI

Joy, the online wedding planning platform, was facing a rapid scaling challenge as post-pandemic demand drove traffic and usage higher and its engineering team grew quickly. The company had been using Jenkins for CI/CD, but it needed a more hands-off solution so engineers could focus on growth and new features instead of maintaining build infrastructure. CircleCI helped Joy modernize its delivery process.

By replacing Jenkins with CircleCI, Joy reduced CI/CD maintenance to near zero and could scale infrastructure automatically as needed. CircleCI supported more than 10 deployments per day across multiple clusters, and after Joy’s website revamp, the company saw a 30% increase in traffic and a 20% increase in mobile app sign-ups. CircleCI also enabled faster feature releases and Kubernetes deployments, helping Joy move quickly and confidently as it grew.

Joy

Madhur Joshi

Vice President of Engineering