Case Study: Iterable boosts build success 5X with CircleCI

Iterable boosts build success rate 5X with CircleCI

Iterable, an AI-powered marketing technology platform, faced challenges with flaky tests and low confidence in their release process. This slowed down their engineering teams and risked their ability to deliver new features reliably. They turned to CircleCI to address these continuous integration and delivery hurdles.

By implementing CircleCI, Iterable formed a developer productivity team that established new testing standards and improved visibility. This solution fostered a culture of code ownership and cross-team collaboration. Using CircleCI, they increased their build success rate by 530% in six months, allowing developers to ship code to production with greater confidence and recover from incidents faster.

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