Case Study: Branch achieves rapid weekly releases and effortless CI deployments with CircleCI

How Branch delivers weekly releases using CircleCI

Branch provides deep-linking infrastructure and cross-device user measurement so links and attribution work consistently across platforms. The engineering team, running frequent weekly releases, needed fast iterations without the overhead of maintaining complex CI systems or slowing new hires with long onboarding.

By standardizing on CircleCI, teams at Branch can drop in a circle.yml, run their own test scripts, and call existing testing infrastructure within automated builds—making setup trivial and onboarding fast. The result: low-maintenance CI, reliable production deployments in minutes, and predictable, on‑time weekly releases that keep the company agile.

Branch

Javeria Khan

Systems Engineer