Case Study: ASICS achieves real-time global sales with Circle and Solana Pay & USDC

ASICS sells nearly 3,000 pairs in 62 countries with Circle

ASICS, an apparel and footwear company, faced the challenge of finding a more cost-effective way to scale a limited-edition shoe sale to a global audience. They needed a payment solution that could handle fast, affordable cross-border transactions.

Circle provided the critical infrastructure through its USDC stablecoin, which was integrated with Solana Pay. This solution allowed ASICS to accept instantaneous payments from customers in over 60 countries, settling transactions for fractions of a cent. The campaign resulted in nearly 3,000 pairs sold and successfully kicked off their new loyalty program with digital badges for customers.

ASICS