Case Study: TroopHR builds a thriving HR leader community with Circle

TroopHR grows with 85% retention using Circle

TroopHR, a community for HR leaders, faced the challenge of scaling beyond its origins as an in-person dinner series and a one-way email newsletter. Founder Tracy Avin found that communication was unsustainable as demand grew, with her acting as the sole conduit for all member questions and connections. The community needed a platform to facilitate direct peer-to-peer support while maintaining its personal, on-brand feel.

By implementing the Circle community platform, TroopHR was able to create a centralized, self-sustaining network. The solution enabled members to connect directly, share insights, and host their own events. The results for TroopHR were significant, including an 80-85% annual member retention rate, 60% of new members joining through referrals, and the accumulation of nearly five years of searchable content. Circle provided the tools to operationalize and scale the community effectively.

TroopHR