Case Study: Miro Achieves Strategic Community Growth with Circle

Miró doubles community size in 2 years with Circle

The customer Miró, a provider of an AI innovation workspace, needed a dedicated and exclusive platform to support its most engaged power users, such as enterprise advocates and consultants. Their challenge was to move beyond public forums and create a private, branded hub for curated, relationship-driven experiences. To solve this, they turned to the vendor Circle.

Using Circle, Miró consolidated three separate strategic programs into a single branded community called "Miró Heroes." The solution enabled exclusive spaces, personalized communication, and deep integration with internal analytics. The results were significant, including a doubling of the community's size over two years, a 3.5x increase in member comments, and a 90% annual growth in social mentions from advocates, demonstrating Circle's role in driving measurable business impact.

Miró