Case Study: Income School builds a branded membership app 12x faster with Circle Plus

How Income School built a branded app 12x faster than custom developers with Circle Plus

Income School, a course-based membership business teaching blogging and digital content creation, had outgrown its patchwork WordPress setup. Co-founder Ricky Kesler was spending too much time fixing bugs, juggling multiple payment tools, Zoom plugins, and membership systems, and the experience was becoming fragile, hard to maintain, and not as professional as the brand needed to be.

Using Circle Plus, Circle helped Income School consolidate content, payments, live calls, communities, analytics, and notifications into a single branded app. The migration replaced several tools and even Wistia, saved money and development time, and launched in about 30 days—reportedly 12x faster than custom developers. The result was a smoother member experience and stronger engagement, with 45% of members logging in at least monthly, 3x the average for a community of that size.

Income School

Ricky Kesler

Founder