Case Study: Exit Five Scales a Global Marketing Community with Circle

How Dave Gerhardt 10x’d the value of Exit Five overnight with Circle Plus

Exit Five, founded by Dave Gerhardt, grew from a small Patreon-supported audience into a fast-growing global community of B2B marketers. As membership expanded, the team struggled with a fragmented setup across Patreon, Facebook, and email, making it difficult to manage payments, content, analytics, and brand experience in one place.

Circle helped Exit Five consolidate its memberships, discussions, content, events, and payments into a single branded platform, including a custom mobile app and support for chapters, subgroups, and automations. With Circle, Exit Five doubled annual member growth, reached 6,000+ members, drove 43% year-over-year revenue growth, and expanded to 5 in-person events, with more than 25% of members using the branded app.

Exit Five

Dave Gerhardt

Founder