Case Study: TowneBank builds Richmond brand recognition with Circle S Studio

TowneBank - Customer Case Study

TowneBank worked with Circle S Studio to launch its brand into the crowded Richmond, Virginia banking market. The challenge was to create an advertising campaign that felt authentic to TowneBank while still resonating with a new local audience and supporting its expansion beyond its existing market.

Circle S Studio developed the “A frankly different bank is in Towne” campaign, using the Business Beetle cars as a distinctive visual symbol and later expanding the effort with a “Behind the Logo” campaign featuring banker stories and community involvement, including a Super Bowl TV spot. The work helped TowneBank earn trust in Richmond, and in its first year there the bank met both deposit and loan growth goals while significantly increasing name recognition.

TowneBank