Case Study: Thurston Capital drives advisor growth with Circle S Studio

Thurston Capital boosts web traffic 574% with Circle S Studio

Thurston Capital, a financial services firm with a growing ecosystem of advisory support and business services, faced the challenge of uniting its expanded capabilities under a clear brand story. Their existing brand had not kept pace with the company's evolution, making it difficult to differentiate their platform and attract independent financial advisors for national expansion. To address this, they partnered with Circle S Studio for brand strategy, positioning, and a visual identity refresh.

Circle S Studio helped Thurston Capital define a new brand narrative that positioned the firm as a champion for advisor independence, emphasizing its Midwest roots and collaborative culture. The solution included a refreshed visual identity, a new messaging platform, and a comprehensive website redesign. The results were significant, with a LinkedIn content strategy driving a 574% increase in organic web traffic within the first 90 days. The new brand platform provided a foundation for Thurston Capital's long-term growth and ability to clearly communicate its value to advisors.

Thurston Capital