Case Study: Old Dominion Electric Cooperative boosts website traffic and brand clarity with Circle S Studio

Old Dominion Electric Cooperative - Customer Case Study

Old Dominion Electric Cooperative (ODEC) partnered with Circle S Studio to address brand confusion with Dominion Power and clarify its service offerings to a wide range of stakeholders. Circle S Studio supported ODEC with brand strategy, messaging, persona development, website design and development, and a logo refresh to better communicate the cooperative’s mission, stability, and service to its member-owners.

Circle S Studio created a new responsive website, strategic navigation, interactive member map, history timeline, integrated video, and a refreshed visual identity built on a user-friendly WordPress CMS with ADA compliance and system integrations. The results included a 31% increase in website traffic, 21% growth in unique visitors, 24% more page views, and 83% more mobile traffic from 2014 to 2015, while also strengthening ODEC’s brand clarity and ongoing communication efforts.

Old Dominion Electric Cooperative