Case Study: Lansing Building Products refreshes its brand and digital presence with Circle S Studio

Lansing Building Products modernizes its brand over 7 years with Circle S Studio

Lansing Building Products, a company known for its culture of respect and excellence, sought to refresh its well-established brand. Their challenge was to maintain their hard-earned equity while modernizing their brand to position themselves for future growth. They partnered with Circle S Studio for a comprehensive solution that included consulting, creative, and digital services.

Circle S Studio implemented a multi-phase solution that included discovery research, leadership consulting, logo design, new brand guidelines, a website redesign, and updated interior office design. The results strengthened Lansing's internal culture and external communications, supporting their considerable growth over seven years. The president and CEO noted that Circle S Studio became a valued strategic partner, assisting with planning and branding.

Lansing Building Products