Case Study: Charter strengthens its brand and talent appeal with Circle S Studio

Charter - Customer Case Study

Circle S Studio worked with Charter, a Boston-based environmental remediation firm, as it approached its 20th year in business. Charter needed its newly developed logo and website to better reflect its brand, showcase its people-first culture, and communicate the safety, integrity, innovation, and risk-taking that define its work.

Circle S Studio built a custom, mobile-friendly website and expanded Charter’s visual identity with a broader color palette and refreshed messaging aligned to the firm’s mission. The new site highlighted projects, featured team members and company culture, supported talent acquisition with a “Join Us” section, and integrated MailChimp newsletter forms and a sortable project portfolio. Charter also extended the brand into its New Jersey office with wall graphics and case study prints, and later earned a National Construction Risk Partners Build America Award in February 2018.

Charter