Case Study: USC Football boosts fan engagement and e-commerce revenue with Circle Marketing

USC Football sustains fan engagement through 2 years of NCAA sanctions with Circle Marketing

USC Football, the leading online source for University of Southern California Trojans football news, required assistance with graphics, game photo editing, and marketing support for its e-commerce website. The vendor, Circle Marketing, was engaged to provide these services to help maintain the site's brand and grow its revenue streams.

Circle Marketing implemented a turn-key photo editing process, provided on-brand website graphics, and optimized the e-commerce experience. The results included generating additional income through a large and loyal fan base, with the website's popularity remaining high even through a period of NCAA sanctions. Circle Marketing continues to provide graphics and has expanded its partnership to support the management team with another affiliated website.

USC Football