Case Study: EVgo achieves thousands of sign-ups for ChargeNow with Circle Marketing

EVgo drives 50,000+ engagements with Circle Marketing

EVgo, an electric vehicle charging network, partnered with BMW to promote its ChargeNow Program to BMW i3 owners in California. Their challenge was to effectively reach this specific audience and drive sign-ups during a limited-time promotion. They engaged the vendor Circle Marketing to act as their social media advertising agency.

Circle Marketing implemented a targeted social media campaign on platforms like Facebook, Twitter, and Instagram. Their solution used custom and lookalike audiences to geo-target key California regions and featured ads, video promos, and a creative selfie contest to encourage engagement. The Circle Marketing-led campaign generated thousands of program enrollments and was so successful that EVgo considered expanding the program to other vehicle models and nationally.

EVgo