Case Study: Costa Coffee drives fame and awareness for Hot Milkshake launch with Circle Agency’s Unbelieva-Bar

Costa Coffee launches the Hot Milkshake Unbelieva-Bar with Circle Agency

Circle Agency was engaged by Costa Coffee to create an unbelievable brand experience for the launch of its new Hot Milkshake range. The challenge was to drive fame and awareness by moving beyond traditional sampling and creating a visually stunning, story-driven activation that would thrive both online and in the physical world.

To meet this challenge, Circle Agency created the Hot Milkshake Unbelieva-Bar, a vibrant pop-up in London. The solution featured immersive photo opportunities, a UK-first interactive floor game, theatrical drink sampling, and feedback walls. The activation was promoted via geotargeted social media and an exclusive influencer event, ensuring maximum reach and impact for the Costa Coffee product launch.

Costa Coffee