Case Study: Affordable Contractors Insurance Cuts CPC and Drives 50+ Qualified Leads a Day with Ciphers Digital Marketing Google Ads Management

Affordable Contractors Insurance cuts CPC from $80 to under $30 with Ciphers Digital Marketing

Affordable Contractors Insurance, a nationwide brokerage selling specialized insurance to contractors, faced extremely high Google Ads costs, with clicks costing up to $80. Their projected monthly ad spend of $293.2K was unsustainable for profitable growth due to wasted spend on low-intent keywords. They brought in Ciphers Digital Marketing for Google Ads management and optimization to make their advertising profitable.

Ciphers Digital Marketing implemented a strategy focused on precision, including highly targeted keywords, aggressive use of negative keywords, optimized ad copy, and automated bidding. This effort drastically reduced the monthly ad spend to $35K while increasing performance. The results included cutting the cost per click from $80 to under $30, generating over 50 qualified leads per day, and driving over $1 million in monthly revenue for the client.

Affordable Contractors Insurance