Case Study: Largest Aerospace and Defense Company re-engages in cyber threat analytics with Cipher

Cipher’s focused capabilities produced unique insights for an A&D client to re-engage in cyber threat analytics segment

Largest Aerospace and Defense Company, one of the world’s largest aerospace and defense firms, had acquired a cyber threat analytics tool and needed help determining the best go-to-market strategy for it. The company turned to Cipher to better understand the opportunity in the existing market, the competitive landscape, and how to position the product and price it effectively.

Cipher conducted a comprehensive market assessment across cybersecurity companies, narrowing the field to a dozen competitors in five strategic product groups using both secondary and primary research. The work showed that the client’s product had unique capabilities and only two direct competitors in a fragmented market, while also identifying product gaps, competitor functionality and pricing, customer purchasing criteria, and acquisition opportunities to help guide future innovation and commercialization.