Case Study: Global Health and Pharmaceuticals Organization builds a world-class Competitive Intelligence function with Cipher

Cipher partnered with the client, a global health and pharmaceuticals organization, to build out a Competitive Intelligence (CI) function from the ground up

Global Health and Pharmaceuticals Organization partnered with Cipher to build a Competitive Intelligence (CI) function from the ground up. The customer had a decentralized, manual process for compiling and reviewing competitor news and needed a more structured, scalable approach to competitive monitoring and decision support.

Cipher designed and implemented a phased CI program, including process planning, executive alignment, change management, training, and a tailored web-based solution to automate routine work and manage knowledge. Cipher also provided ongoing research, trend monitoring, strategic analysis, and advisement, helping the organization achieve a reported 14:1 return on investment and an estimated $14 in savings for every $1 invested.