Case Study: Wunderkind achieves greater than 20% lift in awareness with Lucid Impact Measurement by Cint

Wunderkind uses Lucid Impact Measurement to measure brand lift for oral care brand

Wunderkind, a marketing and advertising platform, was tasked with measuring brand lift for a major oral care brand launching a new product. The challenge was to demonstrate the awareness driven by a digital advertising campaign that utilized Wunderkind's post and content inventory. To conduct this study, Wunderkind partnered with Cint and utilized their Lucid Impact Measurement solution.

Cint's solution involved surveying both consumers exposed to the campaign and a control group to measure the lift in awareness. Using the Impact Measurement dashboard, Wunderkind optimized media performance in real-time and gained valuable results within a week. Cint enabled Wunderkind to drive a greater than 20% lift in awareness for the target demographic, which was more than 90% more efficient than a competitor's inventory, and provided insights that the new product resonated most on mobile devices with a female audience.

Wunderkind