Case Study: Wunderkind drives over 20% lift in awareness with Cint's Lucid Impact Measurement

Wunderkind drives 20%+ lift in awareness with Cint

Wunderkind, a marketing and advertising platform, was tasked with driving awareness for a major oral care brand's new product line. Their challenge was to measure the brand lift generated by their digital advertising campaign. To do this, they partnered with vendor Cint and utilized its Lucid Impact Measurement solution.

Cint's solution surveyed both consumers exposed to the campaign and a control group to measure awareness lift. Using the Impact Measurement dashboard, Wunderkind optimized media performance in real-time. The results showed a greater than 20% lift in awareness among the target demographic, and the campaign was more than 90% more efficient than a leading competitor's inventory. Cint also provided insights that the new product resonated most on mobile devices and with a female audience.

Wunderkind