Case Study: Qudo achieves 72% loan conversion with Cint

Qudo’s Business Depends on Cint for Hard-to-Find Sample

Qudo, a company specializing in market validation and activation, needed to source a highly specific and niche sample audience in Serbia for a bank client's online loan product launch. This required finding respondents from a smaller country based on detailed qualifications like financial behavior and psychographics, which presented a significant challenge for most market research providers. They turned to the vendor, Cint, for its sample-sourcing capabilities.

Cint delivered the required sample of 1,500 completes within a week by leveraging its vast network of over 30 panels. Using this high-quality Cint data, Qudo's AI-powered engine identified target segments and advised on campaign messaging. The resulting campaign achieved a 472% increase in landing page views and dramatically increased the loan conversion rate from 25% to 72%, showcasing the direct business impact powered by Cint.

Qudo

Umar Akhtar

Co-founder