Case Study: Qortex AI drives brand awareness lift with Cint’s Lucid Impact Measurement

Qortex AI leverages Lucid Impact Measurement to measure the success of a disruptor protein brand’s video advertising campaign

Qortex AI, an advertising technology company, wanted to prove the effectiveness of its in-video ad placements for a protein brand's campaign. Their challenge was to provide granular, data-driven insights to the brand's agency, demonstrating the specific value and brand awareness lift generated by their proprietary "moments" targeting, all within a highly competitive wellness market with a limited budget.

The solution was implemented using Cint's Lucid Impact Measurement product. Cint provided an attitudinal brand lift study that delivered daily results and allowed for deep analysis by specific audience and placement. This enabled Qortex AI to quantify the impact of their targeting, showing statistically significant lifts including a 32.9% increase in brand awareness for the target audience and strong performance across other key metrics, which gave them the data needed to successfully recommend expanding the campaign's budget.

Qortex AI