Case Study: PY Insights achieves global, high-quality behavioral research at lower cost with Cint

PY Insights partners with Lucid to power complex global behavioural research projects

PY Insights, a behavioral data and analytics company, partnered with Cint (via its Lucid product) to address challenges of panel quality and global reach for a major FMCG client. The client needed to understand the consumer journey for grocery products across multiple international markets and required access to high-quality, trustworthy respondents.

Cint provided a programmatic recruitment solution using its marketplace to find quality respondents at a global scale. The results were significant: the cost was less than half that of an alternative panel, the data quality was much better, and setup took just minutes. The solution also improved the participant experience by reducing a typical survey from 10-15 minutes to just 2-3 minutes while capturing valuable, actual behavioral data.

PY Insights

Shruti M Krishnan

Founder and COO