Case Study: Nextdoor achieves measurable brand lift insights with Cint

Nextdoor drives 14% brand awareness lift with Cint

Nextdoor partnered with Cint's brand measurement service, Lucid Impact Measurement, to demonstrate the value of its advertising platform to its own customers. Nextdoor needed a flexible and cost-effective way to provide brand lift studies for a wide range of advertisers, including an insurance company that wanted to understand the performance of its national awareness campaign.

Cint’s solution enabled Nextdoor to measure multiple brand metrics beyond the primary KPI of brand awareness. The survey collected responses quickly, and the data was delivered in a usable format. For the insurance company campaign, Cint helped achieve a 14% lift in brand awareness, with most results being statistically significant, which validated the effectiveness of advertising on Nextdoor.

Nextdoor