Case Study: Nextdoor achieves meaningful brand lift insights with Cint

Nextdoor and Lucid partner to deliver meaningful brand lift insights to a major insurance company

Nextdoor, the neighborhood network, partnered with Cint (through its Lucid Impact Measurement service) to measure the effectiveness of its advertising platform for its customers. The challenge was to provide flexible and cost-effective brand lift studies to a wide range of clients to demonstrate the value of advertising on Nextdoor.

The solution from Cint enabled Nextdoor to launch over 50 brand lift studies. For a specific campaign with an insurance company, Cint's solution captured significant lift data across multiple key performance indicators. The results were exceptional, showing a 14% lift in Brand Awareness and providing statistically significant data that validated the advertising value for the client. This partnership has allowed Nextdoor to consistently showcase strong results, with an average of 5% lift in brand awareness across campaigns.

Nextdoor