Case Study: Moweb Research boosts survey conversion and efficiency with Cint's On-Time-Supply API

Moweb research unlocks Lucid Marketplace performance with the On-Time-Supply API

Moweb Research, a full-service market research and consultancy company, sought to simultaneously improve their survey conversion rate and scale the number of surveys they could show to their audience. To meet this challenge, they turned to their long-term technology partner, Cint, and its newly released On-Time-Supply (OTS) API.

By integrating with Cint's OTS API, moweb research received essential survey data like qualifications and quotas pushed to them in minutes. This solution reduced their number of required API calls from six to one, saving memory space and processing power. The result was a 2-3% increase in conversion rate and the ability to pass survey opportunities to respondents 200% faster, in under one minute, which significantly boosted their overall marketplace performance and scalable revenue.

Moweb Research

Michael Dimov

Chief Technology Officer