Case Study: Holler boosts brand awareness measurement with Lucid Impact Measurement by Cint

Holler Uses Lucid Impact Measurement to Measure Awareness of Branded Media On Mobile Payment App

Holler, a Conversational Media company, needed to measure the effectiveness of its non-intrusive branded content within mobile payment apps. As a pioneer in this new media space, they faced the challenge of validating their impact on top-of-funnel metrics like brand awareness and required a flexible partner to help define and track these new KPIs.

Cint, through its Lucid Impact Measurement product, provided Holler with a real-time dashboard to track study results. This solution enabled Holler to identify key first-party metrics, such as a "share" rate, which helped diagnose and refine their content strategy. The data from Cint proved they were making a significant impact on brand awareness, enhancing their creative and media strategy and changing their conversations with advertisers.

Holler

Sarah Chaten

Senior Director, Advertising Measurement and Strategy