Case Study: GfK achieves faster, more efficient sample supply with Cint's SaaS platform and Insight Exchange

Generating efficiencies across the sample supply chain with Cint’s SaaS platform and Insight Exchange

GfK, as part of a broader business transformation, sought to evolve from manual project fieldwork management to a more programmatic approach for its sampling. This ambition was aimed at optimizing its data collection supply chain to facilitate faster insights delivery and reduce costs.

To address this, GfK implemented Cint's SaaS platform, Access Pro, and utilized the Cint Insight Exchange. This solution provided a single interface to automate sampling, eliminate manual processes, and combine sample sources. The results for GfK included significant time savings, reduced data collection costs, and faster project setup and delivery. This enabled their internal teams to shift focus from repetitive tasks to value-added customer work.

GfK