Case Study: Digital Remedy achieves full-funnel campaign insights with Cint

Digital Remedy drives 24.3% brand awareness lift with Cint

Digital Remedy, a media activation and optimization partner, sought to provide clients with a unified view of both campaign performance and brand lift metrics like awareness and favorability. They partnered with Cint and integrated its Lucid Measurement platform via API to solve this challenge of delivering real-time, full-funnel insights.

The solution integrated key brand lift KPIs directly into the Digital Remedy Platform dashboard, enabling real-time reporting and in-flight optimization for clients. The partnership with Cint delivered significant results, including a 9% lift in purchase intent for a QSR client and a 19.5% lift in brand favorability for a CPG brand, proving the efficacy of media in building brands.

Digital Remedy