Case Study: Villa Maria Winery finds the perfect name for its organic wine line with Cint

Cint’s platform helps Villa Maria Winery find the perfect name for its new organic wines

Villa Maria Winery, a New Zealand winery, wanted to launch a new line of organic wines and needed to ensure the branding would resonate with a discerning target audience. Their challenge was to understand consumer preferences and identify the optimal naming strategy for their new product in key global markets. To do this, they partnered with the agency Forward Insight and Strategy, who utilized Cint's platform for the research.

The agency used Cint's Access Pro to manage the entire project and tap into Cint's Insight Exchange, a global network of 155 million consumers. This allowed them to target the winery's four key markets and gather high-quality data protected by AI-based fraud detection. As a result, Cint provided the data-driven insights that enabled Villa Maria to make an informed decision on the perfect name for its new line of organic wines.

Villa Maria Winery