Case Study: Momentive scales global survey reach with Cint’s Buyer API

Cint’s Buyer API enables Momentive (SurveyMonkey) to scale its offering and reach exponential global audiences

Momentive (formerly SurveyMonkey), a global survey software company, sought to scale its DIY market research and automated sampling capabilities. Their challenge was to expand their own panel, SurveyMonkey Audience, beyond the United States to provide a truly global reach for its customers. This expansion needed to be achieved quickly and efficiently to meet growing demand for international survey sampling.

Cint addressed this challenge by implementing its Buyer API, which provided programmatic access to the Cint Insight Exchange. This solution automated the sample acquisition process, integrating a massive global audience directly into Momentive's platform under its own brand. As a result, Cint enabled Momentive to dramatically scale its panel reach from one country to over 100 countries and increase its accessible global audience to 80 million respondents.

Momentive

Morgan Molnar

Director of Product Marketing