Case Study: Broadcast Programming and Research simplifies global audience research with Cint

Cint simplifies complex research requirements for BPR

Broadcast Programming and Research (BPR), a consultancy for radio and TV broadcasters, needed to source diverse and high-quality consumer samples across over 40 international markets to provide actionable audience insights to their clients. Their challenge was to gain reliable data in regions not serviced by other market research companies to help clients understand listener behavior and refine programming.

Cint solved this by providing BPR with its Access survey exchange and supplier API, enabling them to source a broad and representative global sample. The solution gave BPR tools for dynamic feasibility, easy target group redefinition, and the ability to manage their own proprietary panel. As a result, BPR confidently conducts complex projects, such as its Global Audio Listenership 2022 report, and can sample listeners in any required country, ensuring the data they provide to clients accurately represents the market.

Broadcast Programming and Research

Wayne Clouten

Senior Consultant Director