Case Study: Naked Wines secures a lucrative national eCommerce program with Cint

Cint quickly uncovers insights for Naked Wines, making the case for an important business venture

Naked Wines, via its marketing company Connections by The Specialist Works, faced a challenge when a national retail brand was hesitant to include its wine advertisements in their eCommerce packages, doubting the fit with their brand image and audience. To counter this, Connections used Cint's audience profiling and survey platform to gather crucial consumer insights.

Using the Cint platform, the team quickly identified and surveyed a target audience of parents with young children. The entire project, from data collection to processing, was completed in just 36 hours. The insights proved that the audience reacted positively to alcohol-related offers, allowing Connections to successfully convince the national brand to approve the partnership. This resulted in a lucrative national program for Naked Wines that is now generating millions in revenue, a deal made possible by the speed and agility of Cint.

Naked Wines