Case Study: Lumaten achieves fast, high-quality shopper insights with Cint

Cint helps Lumaten to deliver robust insights throughout global, pandemic-driven retail upheaval

Lumaten, a strategy consultancy for FMCG suppliers, needed to conduct complex virtual shopper research for a client but required a partner to efficiently source high-quality, specific respondents for its online SHOPPER360 Express platform. The challenge was to recruit participants that exactly matched detailed quotas for demographics, life stage, and category usage to ensure accurate volumetric sales forecasts and consumer insights.

Cint provided the solution by leveraging its large panel and smart automation to seamlessly recruit and deliver the exact respondents needed. The result was 100% delivery of the client's complex quota, with fieldwork completed in just seven days. This partnership allowed Lumaten to gain detailed forecasts and new shopper insights for its client, achieving all sample size targets well within the project timeline and enabling the testing of a broader range of scenarios cost-effectively.

Lumaten

Fiona Maggs

Managing Director