Case Study: GfK achieves sample supply chain efficiencies with Cint

Cint helps GfK achieve business process efficiencies across its sample supply chain ecosystem

GfK, a global leader in data and analytics for the consumer product industry, faced a challenge in optimizing its data collection supply chain. The company needed to automate its sampling process to achieve faster delivery of insights, reduce manual fieldwork management, and lower operational costs. To address this, GfK partnered with Cint and implemented its Access Pro SaaS platform for sampling automation.

The Cint solution provided an end-to-end platform that centralized GfK's sample supply, including access to its own panels and strategic suppliers. This enabled GfK to significantly reduce data collection costs, achieve faster project setup and delivery, and realize invoicing efficiencies. The partnership with Cint optimized resource allocation, allowing internal teams to focus on higher-value tasks, and reduced technology costs by leveraging Cint's existing network of integrated partners.

GfK

Bertjan Schouten

Global Lead Online Data Collection, Global Panel Operations Manager