Case Study: Pollinate achieves fast, high-quality ACT research sample with Cint

Cint enables access to never-before-reached audiences in the Australian Capital Territory

Pollinate, an independently owned Australian research and consultancy agency, faced a significant challenge conducting research in the Australian Capital Territory (ACT). With a small population under 400,000, obtaining a robust sample size of 600 adults was difficult and cost-prohibitive using traditional methods, a problem exacerbated by COVID-19 restrictions. The agency needed a partner to help them reach this niche, representative audience for their government projects.

Pollinate partnered with Cint and its digital insights platform to solve this challenge. Cint utilized its large consumer network and consultative approach to efficiently source the required respondents. The vendor delivered three times the expected feasibility, providing 600 targeted individuals. This resulted in high-quality, statistically valid data, and the fieldwork was completed in just 10 days, allowing Pollinate to deliver the project on time and on budget.

Pollinate

Garret Tyler-Parker

Managing Director