Case Study: Delineate achieves real-time global consumer insights for Coca-Cola with Cint

Cint and Delineate leverage AI for the Coca-Cola Company

The consumer insight firm Delineate was tasked by their client, The Coca-Cola Company, with moving away from traditional campaign surveys to a solution that could gather real-time consumer feedback on a daily basis across more than 50 countries. The challenge involved achieving immense scale, automating time zone adjustments, and obtaining near real-time results to modify campaigns mid-flight, all while managing resources and costs. Delineate partnered with vendor Cint to leverage its demand API to meet these requirements.

By integrating Cint's demand API into its proprietary Delineate Proximity platform, the solution used AI to automate survey deployment, validation, and data processing. This provided The Coca-Cola Company with a continuous stream of high-quality, real-time consumer insights. The results were significant; the client reported they were able to increase the effectiveness of their campaigns by at least 25% due to the new ability to adjust them on the fly. Furthermore, Cint's technology helped Delineate optimize costs and nearly eliminate production labor expenses.

Delineate

James Turner

Founder