Case Study: Amplified solves global data collection challenges with Cint

Amplified scales global attention research across 130 countries with Cint

Amplified, a company founded by Dr. Karen Nelson-Field, provides attention measurement products to help brands understand if their ads are actually seen. Their challenge was accessing a global pool of respondents engaged with platforms like Facebook, Snapchat, and TikTok to effectively bring their product to market. They partnered with the vendor Cint to solve this data collection challenge.

The solution involved integrating Amplified's proprietary eye-tracking and machine learning technology with Cint's vast global panel network. This partnership allowed Amplified to seamlessly and rapidly deploy studies across multiple countries. The results were significant, as Cint enabled Amplified to scale its data collection methodology and systematize processes, driving efficiency and productivity. The customer emphasizes that Cint provides extremely vast panel access and acts as a master of scale and problem-solving, leading to a long-term partnership.

Amplified