Case Study: CFI achieves abundant Gen Z sample at far lower CPI with Cint

Abundant Gen Z sample at a CPI 1,955% lower than paid media

CFI Science, a company specializing in connecting research to commercialization, was approached by two UK charities to conduct a two-year study on Gen Z attitudes. Their challenge was to source a large sample of 18-to-25-year-old respondents in the UK with a limited budget, as the high cost of data acquisition via paid media threatened to make the project impossible. They turned to Cint and its Marketplace platform for a solution.

Cint provided a cost-effective and agile DIY research platform, granting access to its vast network of panels. The solution delivered sample at a cost per interview (CPI) that was 1,955% lower than paid media and enabled the team to gather 3,000 completes. This allowed CFI to validate its theories, gather qualitative data, and deliver an in-depth report for its clients, ultimately ensuring the success of the two-year study.

CFI

Nathan Newman

Founder