Case Study: Jamestown-Yorktown Foundation boosts museum visits with Ciniva digital marketing

Jamestown Settlement & American Revolution drives 51M social ad impressions with Ciniva

The Jamestown-Yorktown Foundation, a living-history museum, partnered with digital agency Ciniva to create compelling marketing campaigns that drive engagement and attendance. Their challenge was to promote new historical exhibitions, like the "Tenacity" women's history exhibit, with campaigns that maintained historical integrity while effectively capturing the attention of modern audiences on digital platforms.

Ciniva's solution was to design and launch targeted digital campaigns centered on dedicated microsites. They utilized mobile-first advertising, including Facebook Instant Experience and Instagram Story ads, to drive traffic. This strategy resulted in a 325% increase in website viewership and 51 million social ad impressions. Their efforts successfully transformed online interest into in-person visits, significantly boosting museum attendance.

Jamestown Settlement & American Revolution