Cinder Media
13 Case Studies
A Cinder Media Case Study
Zello, a push-to-talk voice communication platform with millions of users, faced a significant trust and safety challenge on its free, public Friends & Family network. Its legacy internal moderation tools were slow and manual, requiring weekly sweeps that took hours to catch repeat offenders and identify abusive channels. This reactive process could not operate at the speed of the threats, leaving the company vulnerable to bad actors who cycled through accounts faster than manual reviews could handle.
By implementing Cinder, Zello automated its detection workflows. The solution integrated with account and channel creation events, enabling daily automated scans instead of manual sweeps. This resulted in a threefold increase in repeat-offender takedowns, doubled the detection of abusive channels, and automated half of all bans. Cinder provided the infrastructure for Zello to expand its coverage into new languages and harm categories with minimal operational effort.