Case Study: Kennason achieves a more professional, confident brand identity with Cinder Design Co.

Kennason strengthens brand consistency across 2 presentation templates with Cinder Design Co.

Cinder Design Co. was hired by Kennason, a design research consultancy, to refresh and expand its brand identity system. The client's challenge was to communicate a more professional and confident tone without sacrificing the unique personality of its existing brand, which featured a cat motif symbolizing the "cautiously curious" nature of research.

The solution implemented by Cinder Design Co. included a comprehensive redesign featuring a new logo system that combined cat and space exploration imagery, a refreshed typography and color palette, custom illustrations, and a full suite of branded materials. To ensure long-term consistency, Cinder also provided detailed brand guidelines and presentation templates. The result was a cohesive and versatile identity that successfully blended professionalism with personality, which the client noted was critical for attracting the right clients and supporting business growth.

Kennason