Case Study: Brummer Orthodontics achieves a lively, sophisticated brand identity with Cinder Design Co.

Brummer launches a distinctive brand identity in 2 weeks with Cinder Design Co.

Cinder Design Co. was engaged by Brummer Orthodontics, a new orthodontic practice in Baltimore, to develop a visual identity that was both professional and unexpected. The challenge was to create a brand system that balanced the owner's lively personality with the required sophistication of the healthcare industry, ensuring it would stand out in the local market.

The solution from Cinder Design Co. involved extensive brand consultation and identity design, resulting in a logo system inspired by a lotus flower to symbolize beauty and rebirth. They developed a full suite of deliverables including a custom wordmark, a color palette anchored by a lively pink, and comprehensive marketing materials. The new brand successfully communicated the practice's unique values, and the client reported high satisfaction with the detailed and caring approach taken by Cinder Design Co.

Brummer