Case Study: Emerson Swan centralizes video hosting and secures online training with Cincopa

The Giant Manufacturers’ Representative Finds its DAM with Cincopa

Emerson Swan, one of the largest manufacturers’ representative organizations in the U.S., needed an intuitive, secure way to host and present event footage and manufacturer-supplied product videos as it redesigned its public site into an educational hub. Customer since 2014, Emerson Swan initially used Wistia for intranet videos but sought a more comprehensive digital asset management and hosting solution to deliver training content, prevent downloads, and control access. They turned to Cincopa’s video and image galleries/DAM for these needs.

Cincopa migrated Emerson Swan’s intranet and public videos into its platform, provided templates and customization for the new site, and enforced security controls (password/form gating and download restrictions) while offering analytics to track engagement. The result was a successful site relaunch with videos embedded across product pages, a shift from periodic in-person training to more efficient, cost-effective online training, and clearer audience insights to optimize content — outcomes Emerson Swan attributes to Cincopa’s responsive support and capabilities.

Emerson Swan

Bryan Freedman

Web Designer/Marketing Manager