Case Study: Switchee achieves a 30% increase in deal-to-win conversions with Cincopa video analytics

How Switchee boosted conversions by 1.8X

Switchee, a London-based IoT startup that makes thermostats and dashboard analytics for social housing providers, engaged Cincopa in 2019 seeking a video-centric solution to speed up buyer education and shorten a long buying cycle. Despite limited competition, Switchee struggled to convert interested prospects into paying customers because prospects often stalled before completing the purchase process.

Cincopa delivered a 3-tier video strategy (explainer videos, video case studies, and onboarding/lead‑gen videos) and deployed Cincopa video analytics with the Cincopa HubSpot integration to feed viewing metrics into HubSpot workflows. By promoting prospects to SQL based on behaviors like watch completion and rewatches and automating follow-up campaigns, Cincopa helped Switchee flag highly engaged leads, offer demos at the right time, and increase deal‑to‑win by 30%, substantially boosting conversions.

Switchee

Alex Brodholt

Chief Marketing Officer