Case Study: ICM (Internet Content Management) achieves 200% increase in leads and 15% upsales with Cincopa

How ICM Increased Leads by 200% and upsales by 15%

ICM – Internet Content Management, a North American cyber security firm offering on‑premises security analysis, risk assessment and managed security services, relied on a large library of educational videos but lacked a secure, single-source platform to monetize, control access to and analyze that content. To solve this, ICM engaged Cincopa and used Cincopa Video Portals, Cincopa Video Analytics and SSO integration to meet requirements for easy content management, branded/CNAME delivery, role-based access and deep performance insights.

Cincopa implemented a tiered portal (Free, Standard, Premium) that assigns videos by category, enforces role‑based permissions and supports SSO/CNAME for a seamless, branded experience, while Video Analytics delivered engagement metrics. The solution let ICM securely deliver the right content to the right users and optimize marketing and sales — driving a 200% increase in leads and a 15% rise in upsales.

ICM – Internet Content Management

Damon Burgess

Project Coordinator